Skip to content

Menu

Network by SubjectChannelsBlogsHomeAboutContact
AI Legal Journal logo
Subscribe
Search
Close
PublishersBlogsNetwork by SubjectChannels
Subscribe

California Privacy Protection Agency Takes Next Step on New Automated Decision-Making Regulations and Privacy Risk Assessments

By Lindsey Tonsager, Libbie Canter, August Gweon, Sierra Stubbs & Jess Gonzalez Valenzuela on March 14, 2024
Email this postTweet this postLike this postShare this post on LinkedIn

At its March 8, 2024 meeting, the Board of the California Privacy Protection Agency (“CPPA”) moved, by a 3-2 vote, to advance proposed regulations addressing automated decision-making technology (“ADMT”) and risk assessments for the processing of personal information.  Notably, the Board’s vote only allows staff to begin paperwork preliminary to a rulemaking; it did not actually initiate the formal rulemaking process.  At the meeting, the CPPA Staff clarified that the Board will need to re-review the draft rules for ADMT, privacy risk assessments, and cyber audits and vote again to initiate the rulemaking process.  The CPPA’s General Counsel Philip Laird said he expects the Board will vote to begin the formal rulemaking process for all three topics in July 2024, at the earliest.  Once formal rulemaking begins, the Board has one year to finalize the regulations, per California’s Administrative Procedure Act.

The draft rules would require businesses to notify consumers prior to using ADMT, establish consumer opt out and access rights when businesses use ADMT, and require businesses to complete risk assessments when processing personal information in certain contexts, including when training ADMT or AI.  Board members disagreed about the appropriate scope of the regulations, including on the scope of the ADMT requirements.

Laird estimated that the Board has already received between two to three thousand pages of comments.  To receive additional input and promote public engagement, the CPPA plans to take the proposed regulations on a “roadshow” across California prior to the next meeting. You can find more information about the CPPA’s draft ADMT regulations in our blog post here, and a summary of proposals to regulate AI by state legislatures in the past year in our blog post here. 

Photo of Lindsey Tonsager Lindsey Tonsager

Lindsey Tonsager helps national and multinational clients in a broad range of industries anticipate and effectively evaluate legal and reputational risks under federal and state data privacy and communications laws.

In addition to assisting clients engage strategically with the Federal Trade Commission, the…

Lindsey Tonsager helps national and multinational clients in a broad range of industries anticipate and effectively evaluate legal and reputational risks under federal and state data privacy and communications laws.

In addition to assisting clients engage strategically with the Federal Trade Commission, the U.S. Congress, and other federal and state regulators on a proactive basis, she has experience helping clients respond to informal investigations and enforcement actions, including by self-regulatory bodies such as the Digital Advertising Alliance and Children’s Advertising Review Unit.

Ms. Tonsager’s practice focuses on helping clients launch new products and services that implicate the laws governing the use of endorsements and testimonials in advertising and social media, the collection of personal information from children and students online, behavioral advertising, e-mail marketing, artificial intelligence the processing of “big data” in the Internet of Things, spectrum policy, online accessibility, compulsory copyright licensing, telecommunications and new technologies.

Ms. Tonsager also conducts privacy and data security diligence in complex corporate transactions and negotiates agreements with third-party service providers to ensure that robust protections are in place to avoid unauthorized access, use, or disclosure of customer data and other types of confidential information. She regularly assists clients in developing clear privacy disclosures and policies―including website and mobile app disclosures, terms of use, and internal social media and privacy-by-design programs.

Read more about Lindsey Tonsager
Show more Show less
Photo of Libbie Canter Libbie Canter

Libbie Canter is a member of the Communications & Media, Data Privacy and Cybersecurity, and Litigation Practice Groups. She represents and advises clients on matters before Congress and various federal agencies, including the Federal Communications Commission and the Federal Trade Commission.  She has…

Libbie Canter is a member of the Communications & Media, Data Privacy and Cybersecurity, and Litigation Practice Groups. She represents and advises clients on matters before Congress and various federal agencies, including the Federal Communications Commission and the Federal Trade Commission.  She has advised clients on a broad range of privacy issues, including data security breach matters, online and mobile marketing, and social networking policies for employers.  Her legislative work focuses on the areas of communications and media, privacy law, and cloud computing policy.

Read more about Libbie Canter
Show more Show less
August Gweon

August Gweon counsels national and multinational companies on data privacy, cybersecurity, antitrust, and technology policy issues, including issues related to artificial intelligence and other emerging technologies. August leverages his experiences in AI and technology policy to help clients understand complex technology developments, risks…

August Gweon counsels national and multinational companies on data privacy, cybersecurity, antitrust, and technology policy issues, including issues related to artificial intelligence and other emerging technologies. August leverages his experiences in AI and technology policy to help clients understand complex technology developments, risks, and policy trends.

August regularly provides advice to clients for complying with federal, state, and global privacy and competition frameworks and AI regulations. He also assists clients in investigating compliance issues, preparing for federal and state privacy regulations like the California Privacy Rights Act, responding to government inquiries and investigations, and engaging in public policy discussions and rulemaking processes.

Read more about August Gweon
Show more Show less
Photo of Sierra Stubbs Sierra Stubbs

Sierra Stubbs advises clients on a wide range of cybersecurity, data privacy, artificial intelligence, and public policy matters. As part of her data privacy and cybersecurity practice, Sierra helps clients navigate government and internal investigations, cybersecurity incident response, and compliance with U.S. state…

Sierra Stubbs advises clients on a wide range of cybersecurity, data privacy, artificial intelligence, and public policy matters. As part of her data privacy and cybersecurity practice, Sierra helps clients navigate government and internal investigations, cybersecurity incident response, and compliance with U.S. state and federal privacy and cybersecurity laws and standards. As part of her public policy practice, Sierra supports the development of clients’ public policy strategies and initiatives, including those related to intellectual property, innovation, and artificial intelligence.

Prior to joining Covington, Sierra served in the Office of the Chief of Staff to the U.S. Secretary of Commerce, most recently as a Special Advisor.

Read more about Sierra Stubbs
Show more Show less
  • Posted in:
    Privacy & Data Security
  • Blog:
    Inside Privacy
  • Organization:
    Covington & Burling LLP
  • Article: View Original Source

LexBlog logo
Copyright © 2026, LexBlog. All Rights Reserved.
Legal content Portal by LexBlog LexBlog Logo