On September 25, 2024, the Federal Trade Commission (FTC) announced the launch of “Operation AI Comply,” an initiative created to tackle unfair and deceptive business practices involving the use of artificial intelligence (AI), particularly false or exaggerated claims about an AI product’s offerings. As part of the initiative’s debut, the FTC announced its crackdown on five companies, accusing them of using AI “to supercharge deceptive or unfair conduct that harms consumers.”
