The EU AI Act’s prohibitions came into effect on 2 February 2025 and carry fines of 7% worldwide annual turnover for non-compliance. The prohibitions at Article 5 and accompanying recitals (particularly recitals 28-44) set out a complex set of provisions. The guidelines published by the Commission on 4 February 2025 (the guidelines) were welcome for those faced with navigating the prohibitions.
