I was a guest last week on the Real Lawyers Podcast hosted by Kevin O’Keefe, one of if not the founding fathers of legal blogging. As we discuss in the podcast, I had come across a reference to blogging and Kevin (as well as his then new company, LexBlog) in an article and thought blogging sounded like fun, so I reached out to him. Kevin got me set up pretty quickly, and within a few weeks I was a blogger. It’s now twenty years later and I am still posting regularly.
I talk about what I have learned along the way in the podcast. In a blog post, Kevin points out some of the key takeaways from our discussion, including that:
• Blogging remains one of the most effective ways for lawyers to establish credibility and generate work
• Publishing allowed me to break into ERISA litigation despite being an outsider in a closed market
• Referrals often hinge on credibility, and consistent writing makes both referrers and clients confident
• Blogs contribute to secondary law by providing analysis, commentary and frameworks where published case law is limited
• Young lawyers should use publishing to build expertise in niches, especially as AI changes traditional entry-level work
You can watch the podcast on YouTube here, and you can find other links to it here.