On July 16, 2024, the California Privacy Protection Agency (CPPA) Board met to discuss advancing its over 200-page draft rulemaking package to formal proceedings.[1] The proposed regulations include 37 pages of significant new obligations spanning cybersecurity audits, automated decision-making technology (e.g., artificial intelligence, (AI)), privacy risk assessments, and 72 pages of other updates to existing regulations. Together, these regulations would create new compliance obligations for tens of thousands of California businesses and are preliminarily estimated to generate a staggering $4.2 billion in compliance costs for those businesses in their first year alone. Critically, these estimates do not include the many businesses that are based outside of California, yet subject to the California Consumer Privacy Act (CCPA) because they do business in California, meaning the real economic burden is likely to be far more significant.
