Good Sunday afternoon (for some of us, a dreaded “spring forward” afternoon) from Seattle . . . Our weekly Online Travel Update for the week ending Friday, March 6, 2026, is below. This past week began with news out of the UK of a new CMA investigation into the hotel industry and ended with ChatGPT’s
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The $20B Year for OTAs: Marketing at Scale in the Age of AI
Wyndham and IHG Join the AI Conversation While Booking Holds Its Ground
A Busy Week in Online Travel: Expedia Earnings, Hotelier AI Developments and Renewed Parity Concerns
A Week of Rising Pressure in Online Travel as Pricing Rules Advance and Platform Competition Evolves
Accor Makes Its Move in AI Travel With a New Booking Experience in ChatGPT
The Growing Role of AI Agents in Online Travel and ChatGPT’s Ad Plans
A Defining Start to 2026 for Online Travel: China Probes Trip.com, Airbnb Expands Its Hotel Ambitions and Google Unveils Its Agentic Booking Protocol
The Next Phase of Travel Distribution Rekindles Pricing and Parity Debates
AI Turns Up the Heat: OTAs Defend Their Turf as Big Tech Redraws the Map
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