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Fresh off the heels of strikes by both the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) and the Writers Guild of America (WGA) that effectively halted the making of movies and TV shows for much of 2023, Hollywood’s next big labor dispute is brewing. 

On July 25, 2024, SAG-AFTRA announced a strike of members working under the Interactive Media Agreement (IME). The strike was effective at 12:01 a.m. on July 26, 2024.  Unlike the TV/Theatrical contract, which was the subject of SAG-AFTRA’s 2023 strike and covered actors and performers in theatrical motion pictures and scripted dramatic content produced for television and new media platforms, the IME covers the rights of voice actors, performers, motion capture artists, and others involved with the production of video games. SAG-AFTRA and the video game company signatories to the IME have been in extensive negotiations since October 2022.  Those talks continued in September of 2023 after SAG-AFTRA members voted in favor of issuing a strike authorization.