About

Jessica brings unique practical knowledge and experience in the commercial, sports and motorsport space.

She has extensive experience in advising on all aspects of trade…

Jessica brings unique practical knowledge and experience in the commercial, sports and motorsport space.

She has extensive experience in advising on all aspects of trade promotions and marketing campaigns including reviewing artwork and advising on trade promotion concepts. This is combined with a background in many aspects of commercial agreements, transactional work, intellectual property and technology.

Jessica has a long-held passion for motorsport, evident by her involvement in many aspects of the industry. From racing with Bell Motorsport, to being President of E30 Racing Inc and Editor of the BMW Drivers Club Melbourne magazine, idrive. Jess is also a ‘silver level’ Motorsport Australia Accredited Motorsport Photographer, photographing club, national and international motorsport events

Latest Post

Uber’s Opposition Fails the Grade in Tutors Trade Mark Dispute

June 10, 2025

Jessica Bell – Lawyer, Kalus Kenny Intelex, Melbourne Australia

David Cinque – Special Counsel, Kalus Kenny Intelex

The Australian Trade Marks Office has permitted the registration of the trade mark UBER TUTORS after finding that transport and delivery giant, Uber Technologies Inc (Uber Tech) failed to oppose the mark’s registration under the Trade Marks Act 1995 (Cth) (Trade Marks Act).

Background

Uber Tech

Uber Tech, most commonly known as ‘Uber’, is well known for its on-demand transportation and delivery services. Uber Tech first began using the UBER trade mark in around late 2010 when the company began providing on-demand transportation services in the United States. Uber Tech quickly grew and by 2011, was providing on-demand transportation services internationally. The company has since expanded, offering on-demand food (Uber Eats) and package (Uber Connect) delivery, and a range of other services.