INTRODUCTION
Publicity rights play an important role in India based on the culture of celebrity worship and the importance of the name, image, and likeness of sports, television and media personalities, political figures, musicians, etc. Indian intellectual property laws do not directly or explicitly recognize personality rights, but several regulations and provisions address the same. In India, the right to publicity is recognised as a part of the right to privacy. In the case of K.S. Puttaswamy v. Union of India[1], where the right to privacy was declared a fundamental right under Article 21 of the Constitution of India, the Supreme Court also reflected upon personality rights and observed that: