Editor’s Note: AI-driven search is rapidly changing how B2B buyers form opinions, shortlist vendors, and validate claims—often before a company ever speaks to them. This report tracks the shift from link-based discovery to AI-generated answers and explains why Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) now matter well beyond marketing. When an AI
Alan N. Sutin is Chair of the firm's Technology, Media & Telecommunications Practice and Senior Chair of the Global Intellectual Property & Technology Practice. An