On May 10th, 2023, the National Association of Attorneys General’s Consumer Protection Spring Conference held a panel on Artificial Intelligence and Deep Fakes. This panel provided an overview of the use of AI in the marketplace, how it is detected, enforcement efforts taken to address consumer harm, and the natural security concern from deep fakes—the AI generated images meant to appear as actual videos of a person speaking. Panelists and moderators included Patrice Malloy (Bureau Chief, Florida Attorney General’s Office), Diane Oates (Senior Assistant Attorney General, Florida Attorney General’s Office), Kashif T. Chand (Deputy Attorney General, Chief, Data Privacy & Cybersecurity Section, New Jersey Attorney General’s Office), Santiago Lyon (Head of Education and Advocacy for the Content Authenticity Initiative, Adobe), and Serge Jorgensen (Founding Partner & Chief Technology Officer, Sylint Group). Key takeaways from the panelists are outlined below.