The following was published on August 15, 2022 at Postindustrial, a Pittsburgh-based magazine.

By Michael Madison

In mid-July 2022, the Pittsburgh Steelers announced that their stadium, christened “Heinz Field” in a naming rights deal with hometown condiment kings H.J. Heinz & Co. in 2001, would henceforth be named “Acrisure Stadium.” Nostalgia-soaked Pittsburghers erupted in displeasure.