Intellectual Property

Influencer marketing drives real-world consumer behavior. In situations where followers believe an endorsement is genuine, it shapes how they spend money and what products they trust. That’s why the Federal Trade Commission (FTC) regulates influencer endorsements under its Endorsement Guides, which were updated in 2023 to clarify rules across social platforms.
The area of concern

There is currently no comprehensive federal statute specifically governing AI; however, regulatory agencies and state legislatures have issued guidance, enforcement actions, and laws that collectively form a developing patchwork of AI-related regulations. Founders face conflicting obligations from state legislatures, federal agencies, and political shifts that swing with each administration. 
The Biden administration issued a non-binding