Law Library

Reading Time: 4 minutes
At the turn of the century, I worked at the American Bar Association. We had successfully evaded the Y2K turmoil, dot-com was ascendant, and legal technology was having a bit of a boom. There seemed to be lots of emerging companies (until the dot com bubble burst) and the market was

Reading Time: 12 minutes
I updated our governance board last month on our last awareness campaign. We have been placing marketing ads on public transit across the county. The idea was that we needed to bolster awareness post-lockdown. I struggle with the purpose of marketing, because I think it tends to be very woolly in