Attorney Sluice

AI Gave Law Firms Time Back. Marketing Decides Who Gets Paid for It.

By Chris Rossi

January 28, 2026

Artificial intelligence has fundamentally changed how law firms operate.
Tasks that once took hours now take minutes. Administrative work is increasingly automated. Lawyers are working faster, with less friction, and with more clarity than ever before.
And yet—many solo and small law firms report something surprising:
They now have more time than clients.
According to

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Attorney Sluice

From SEO to AI Overviews: Why Content Matters More Than Ever for Law Firms

By Chris Rossi

October 4, 2025

Does content really help law firm marketing?
If you’re an attorney who is interested in getting more clients, you’ve probably asked yourself this question while staring at your website’s blog section, wondering if writing articles is actually worth your billable hours.
The short answer: Yes. More than ever.
But here’s the longer, more important answer:

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Attorney Sluice

SEO for Criminal Defense Attorneys

By Chris Rossi

June 6, 2023

The digital landscape has transformed how businesses operate, and the legal industry is no exception. For criminal defense attorneys, understanding and implementing Search Engine Optimization (SEO) has become critical.

As more people turn to search engines to find legal services, SEO becomes instrumental in helping attorneys reach their target audiences online. In fact, in a

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Attorney Sluice

Staying Ahead of the Game: AI-Based Marketing Strategies and Optimization for Attorneys and Law Firms

By Chris Rossi

March 13, 2023

With the release of OpenAI’s ChatGPT, many of our clients have asked how it may affect their current marketing efforts. Artificial intelligence (AI) will in fact transform the digital marketing landscape. But how? Will it make your current efforts obsolete, or can you still use the same marketing strategies you’ve always relied on? The

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