Have you ever gotten off the interstate in a small town to take a look at one of the Carnegie libraries?
May sound crazy, but I have. I’ve been a library junkie since I was a kid. Maybe that’s why I’m drawn to the idea of building a library of legal practitioners’ insight and commentary,
If you’ve been following along, LexBlog is building a citable library of legal practitioner publishing. Strange part — some folks can’t see the value of such a library.
Twenty plus years ago, when lawyers started publishing online, nobody called it marketing. It was publishing. The goal was to build a name, build relationships — to
Case law has a citation system. Statutes have one. Law reviews have one.
But when a practicing lawyer shares insight and commentary on the law, whether it be interpreting primary law or breaking down the law for clients or the public there’s nothing.
No structured way for lawyers or the court to cite it. No
We just shipped two features that work at different layers but serve the same goal: making every piece of content in the LexBlog Library easier to find, easier to reference and correctly attributed—whether the reader is a person, a search engine or an AI system.
Here’s what changed and why it matters.
Addressable Headings and
If you’re a lawyer publishing insight and commentary on your niche area of law, where do you want your publishing to live?
Of course, you’ll still want publishing on your website. People who find you by word of mouth, through search, or even through an LLM will look you up there. But that audience is
It’s hard enough as the leader of a company to keep yourself and your team on vision. It’s harder still to pivot from the original vision to something new. But at some point, you have to. Because of an opportunity, an obligation to serve, or a marketplace that’s moving—which isn’t.
Over the last six months
In preparation for a consultation with lawyers at a new law firm client of ours, I turned first to my traditional talking points. I then turned to ChatGpt and quiried “You know my teaching of bloggers from days past? What are they?”
To which ChatGPT responded, “Here are your teachings.” Twenty-two years of teachings, shared
I was a VP of Business Development at Martindale-Hubbell of LexisNexis when my previous company was acquired by them. I respected the heck out of Carol Cooper, its EVP and Publisher who was continuing to build a directory of profiles, one begun around the Civil War.
Profiles were a big deal in generating work for
As reported (password protected) by Amanda Robert of the ABA Journal,
“Law librarians are pushing back on the idea that generative artificial intelligence will eventually replace them. If anything, they have become more relevant as they test and promote new AI-based tools for government, law schools and law firms, says Jenny Silbiger, the president
Long before blogs were common in the legal profession, Ernie Svenson, widely known as Ernie the Attorney, was already writing online and figuring things out as he went. Svenson was among the first lawyers to experiment with publishing on the internet, not as a marketing tactic but as a way to connect, think out