Amy Shepherd has spent two decades turning cutting-edge ideas into measurable growth for Am Law firms. Now an advisor at Gladstone Growth Strategies and founder of Amy AI, she’s helping marketing and BD teams see where artificial intelligence fits—and where old-school resilience still wins. In this episode of Real Lawyers, Kevin digs into Amy’s playbook:
Reading a recent article by Sarah Perez at TechCrunch makes it clear: law firms are about to face the same challenge news publishers already are—a steep decline in traffic to their website’s legal publishing–better labeled content marketing–if they haven’t already.
According to TechCrunch, Similarweb data shows that since Google launched AI Overviews in May 2024,
After launching the Real Lawyers podcast with John Corey and then Guy Alvarez, we’re back for round three—this time with Davis Williams. Davis is a rising 3L at North Carolina Central University School of Law and founder of the International Legal Practice Society, a student-run group helping classmates explore practice areas they may
Good post on LinkedIn by Joe Giovannoli about some legal blogs being swallowed by Google’s AI overviews and AI engines such as ChatGPT and Perplexity.
Visibility from Google clicks is disappearing, per Giovannoli.
What changed?Google’s AI Overviews.Content that used to drive traffic is now being cited, without delivering a single visit. And it’s not just
After launching the Real Lawyers podcast last week with John Corey, we’re back for round two—this time with Guy Alvarez. Guy founded Good2bSocial, sold it and now leads Alvarez AI Advisors, where he helps firms cut through hype and use AI to power smart, niche driven marketing.
We dive into the tools
The days of law firms and lawyers chasing search engine rankings from legal publishing and measuring such success via analytics may be coming to an end.
Isabella Simonetti and Katherine Blunt of The Wall Street Journal reported Tuesday,
Chatbots are replacing Google searches, eliminating the need to click on blue links and tanking referrals to
Listening to former Librarian of Congress Dr. Carla Hayden on CBS Sunday Morning, as she discussed with Robert Costa how libraries nationwide are facing pressure over how they operate and what they keep on their shelves, I couldn’t help but think of law firms—facing pressure to move away from true legal publishing toward legal publishing
For over 20 years, Real Lawyers Have Blogs has explored how lawyers use publishing to build relationships, grow their business and share their expertise with the world. In that time, I’ve spoken with thousands of legal professionals, marketers and technologists who care about the same thing I do—how we can help lawyers get better at
As reported Tuesday afternoon by Benjamin Mullin of The New York Times, The Washington Post has announced a major shift in how it sources and shares opinion content.
Through a new initiative called Ripple, the paper will begin aggregating and promoting columns not just from its own contributors, but from journalists at other U.S. newspapers,
I’m thinking of heading back to Chicago in a couple of weeks for Legal Geek North America—a one-day conference on Tuesday, June 17. I’d make a week of it to meet with clients and partners.
Legal Geek has its roots in London, where I first attended back in 2018. Unlike legal conferences in hotels