There’s all this hype and discussion going on about AI and legal blogging and publishing. Most is focused on how AI can improve your publishing, enable you to publish faster, proof/edit your copy or even write your publishing for you.
The last one is not a big leap in that marketing companies are already writing
David Lat has shaped modern legal media more than almost anyone. From the pseudonymous blog Underneath Their Robes to launching Above the Law in 2006 and now publishing the reader-funded Substack Original Jurisdiction, he shows how gossip, hustle and independent vision can build a lasting journalism career.
In this episode Kevin digs into that journey,
Hamish McKenzie–a veteran journalist, 21 year publisher and co-founder of Substack–inspired the heck out of me with his post yesterday, “Civilization on the Electronic Frontier.”
I’m not the Chief Writing Officer around here, as he is at Substack, but I’m honored to share the views he expresses about real sharing, real engagement,
The “AI Rat” scandal reported on by The Guardian’s Science editor, Ian Sample is a cautionary tale for online legal publishing and the need for vetting, beginning with an age old concept, legal libraries.The recent uproar in scientific publishing, epitomized by a paper featuring an AI-generated rat with an “unfeasibly large penis” and nonsensical
Carolyn Elefant is a renewable‑energy litigator, founder of MyShingle and longtime advocate for solo and small‑firm lawyers. In this conversation Kevin digs into her idea of “owning your talent,” the 20‑year journey of MyShingle and how generative AI is opening new doors for lawyers who practice on their own terms. They also explore Carolyn’s niche work
Amy Shepherd has spent two decades turning cutting-edge ideas into measurable growth for Am Law firms. Now an advisor at Gladstone Growth Strategies and founder of Amy AI, she’s helping marketing and BD teams see where artificial intelligence fits—and where old-school resilience still wins. In this episode of Real Lawyers, Kevin digs into Amy’s playbook:
Reading a recent article by Sarah Perez at TechCrunch makes it clear: law firms are about to face the same challenge news publishers already are—a steep decline in traffic to their website’s legal publishing–better labeled content marketing–if they haven’t already.
According to TechCrunch, Similarweb data shows that since Google launched AI Overviews in May 2024,
After launching the Real Lawyers podcast with John Corey and then Guy Alvarez, we’re back for round three—this time with Davis Williams. Davis is a rising 3L at North Carolina Central University School of Law and founder of the International Legal Practice Society, a student-run group helping classmates explore practice areas they may
Good post on LinkedIn by Joe Giovannoli about some legal blogs being swallowed by Google’s AI overviews and AI engines such as ChatGPT and Perplexity.
Visibility from Google clicks is disappearing, per Giovannoli.
What changed?Google’s AI Overviews.Content that used to drive traffic is now being cited, without delivering a single visit. And it’s not just
After launching the Real Lawyers podcast last week with John Corey, we’re back for round two—this time with Guy Alvarez. Guy founded Good2bSocial, sold it and now leads Alvarez AI Advisors, where he helps firms cut through hype and use AI to power smart, niche driven marketing.
We dive into the tools