If you are moving fast with generative tools, the best legal practices when you use AI are not optional. They are what keep a promising brand from turning into a trademark dispute, a false advertising claim, or a costly rebrand.
What are the best legal practices when you use AI for branding?
The best legal
The Financial Industry Regulatory Authority (“FINRA”) and the U.S. Department of the Treasury (“Treasury”) (as part of a public-private partnership) have recently issued guidance regarding the use of AI by the financial services industry. This alert summarizes certain AI-related updates from the 2026 FINRA Annual Regulatory Oversight Report (the “Report”), and the Treasury
On April 22, 2026, the Federal Trade Commission will begin enforcing compliance with its most recent amendments to the Children’s Online Privacy Protection Rule (the COPPA Rule). As discussed in more detail below, the FTC published amendments in a 2025 final rule that, among other updates, expands the scope of the COPPA Rule, expands notice
The Federal Trade Commission (FTC) is once again taking aim at its Negative Option Rule, signaling a renewed effort to address deceptive subscription and automatic renewal practices.
On March 11, 2026, the FTC released an Advance Notice of Proposed Rulemaking (ANPRM) seeking input on whether the rule should be updated to reflect today’s subscription‑driven marketplace.
From California to Texas to Ohio, lawmakers are increasingly turning to age-verification requirements to protect children online. These laws target a range of concerns, with a growing body of research suggesting that certain online activities may pose risks to children’s mental health and well-being.
At the same time, privacy laws continue to proliferate across the
AI lawsuits are increasing as businesses use AI-generated logos and brand names without trademark clearance. Learn how the Lanham Act applies and how Taft can help mitigate risk.
Artificial intelligence is transforming modern branding. Companies now use AI to generate product names, logos, taglines, social media campaigns, and even full-scale brand launches in minutes.
The
The use of AI in hiring and employment contexts has become a special area of interest for U.S. state legislatures in recent years. Does your business utilize AI solutions for recruiting, hiring, or other HR-related functions? Are these teams planning on implementing such technologies to increase efficiency?
Several states have enacted laws specifically regulating the
The Video Privacy Protection Act (VPPA), signed into law by President Ronald Reagan on November 18, 1988, grew out of one of Washington’s more underwhelming privacy scandals. During Judge Robert Bork’s Supreme Court confirmation hearings, a newspaper published his video rental history, which had been leaked by a video store clerk. This incident was intended
Under new regulations effective January 1, 2026, California regulators now expect businesses to conduct an annual “cybersecurity audit” that assesses “how the business’s cybersecurity program protects personal information from unauthorized access, destruction, use, modification, or disclosure; and protects against unauthorized activity resulting in the loss of availability of personal information.”
Now is the time to
Under newly implemented regulations of the California Consumer Privacy Act (CCPA), California now requires a formal risk assessment “before initiating any processing activity” of certain (sensitive) sorts. The regulation explicitly contemplates that businesses will complete risk assessments now, in 2026.
Eventually, such risk assessments – including those completed this year – must be signed by