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AI Regulation: The Next Frontier

By Sheila Millar, Tracy Marshall & Peter Craddock on December 20, 2023
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As the federal government continues to wrestle with the complex issue of regulating Artificial Intelligence (AI) in the wake of the release of President Biden’s Executive Order, states have already proposed or enacted AI regulation, and even more will attempt to tackle the issue in 2024. Two recent developments in AI regulation from California and New Hampshire highlight different approaches states are taking in the absence of federal preemption. In the meantime, the European Union is also proceeding with efforts to flesh out a regulatory framework for AI. Inconsistencies and operational challenges are already apparent in reviewing these frameworks. What does this mean for businesses and consumers? Read more here.

Photo of Sheila Millar Sheila Millar

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has…

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.

Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.

Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law “Lawyer of the Year” 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.

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Photo of Tracy Marshall Tracy Marshall

Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.

Tracy assists clients with compliance and advocates on their behalf. She …

Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.

Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.

In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.

Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.


To learn more about Tracy’s practice areas, click here.
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Photo of Peter Craddock Peter Craddock

Peter Craddock helps companies innovate and use data better in the European Union (EU) and worldwide by providing strategic advice and legal assistance in the areas of privacy, data protection, data governance, AI governance, cybersecurity, e-commerce, digitalization, and software contracting. Peter’s practice covers…

Peter Craddock helps companies innovate and use data better in the European Union (EU) and worldwide by providing strategic advice and legal assistance in the areas of privacy, data protection, data governance, AI governance, cybersecurity, e-commerce, digitalization, and software contracting. Peter’s practice covers advisory work, contract drafting, and negotiation, as well as representation of clients in litigation before data protection authorities or the courts.

He has recognized in-depth knowledge in complex matters such as online advertising and content personalization, data-intensive operations such as credit scoring and anti-fraud profiling, and digital marketing.

Peter’s legal experience and distinctive background as a software developer serve him well in advising global clients on new and existing technologies, from artificial intelligence (AI) to novel user identification techniques, and in analyzing data protection laws and regulations with a fresh perspective. He counsels clients through the intricacies of developing new initiatives in compliance with data protection and cybersecurity requirements and has developed smart compliance tools for clients to that end. Among the tools made available to a broader public, a data breach risk assessment tool that he built was awarded a “Highly Commended” label at the Financial Times Innovative Lawyers Awards 2019, and his General Data Protection Regulation (GDPR) fine calculation tool, DeFine, helps organizations better understand data protection financial risks.

Prior to joining Keller and Heckman, Peter was a partner at an international law firm in Brussels, where he focused on providing data protection advice under EU and local law.

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  • Posted in:
    Corporate & Commercial
  • Blog:
    Consumer Protection Connection
  • Organization:
    Keller Heckman
  • Article: View Original Source

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