Corporate & Commercial

The trademark risks hiding inside creator commerce by Kennington Groff

The trademark risks hiding inside creator commerce

Creator businesses are starting to look like traditional brands

For years, trademark disputes felt like something that happened to large consumer companies.Global brands fought over logos. Retailers challenged product names. Corporations spent years litigating questions that seemed far

I think it was in 2024 that I first encountered someone asking AI to revise contract language to reflect the guidelines in A Manual of Style for Contract Drafting. (See this blog post.) Well, I’m hearing that increasingly often. Three examples: My first example is the screenshot below of a March 2026 exchange of comments