Recently, the Colorado legislature sent a bill, HB 26-1210, to Governor Jared Polis’ desk that would place limitations on the use of artificial intelligence to either 1) set prices for consumers; or 2) set wages for employees. Governor Polis vetoed the bill, citing vague and overly broad definitions in the bill’s text. But the conduct
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Helping Retailers Navigate AI: Hunton Launches Enacted AI Law Tracker
As retailers rapidly adopt AI across merchandising, labor, inventory, personalization, and supply chain operations, the legal, regulatory, and operational risks associated with these technologies are evolving just as quickly. Hunton helps retailers keep pace with confidence by delivering timely, practical legal analysis that enables clients to stay ahead of developments affecting the retail industry and…
When AI Breaks the Supply Chain: Managing Retail’s Predictive Inventory Risk
Retailers continue to deploy AI throughout their enterprises, with particular emphasis on enhancing operational productivity. One area where AI can improve operational efficiency is predictive inventory and logistics planning. Yet the technology is not without risk, and businesses should understand both the challenges associated with deploying AI and the ways they can mitigate supply chain…
AI-Generated Advertising: Key Legal Considerations for Retailers
National advertising campaigns of old required multi-day model shoots, multi-camera video productions, and multi-disciplinary graphic creation. Generative AI advertising, however, has opened a new chapter in marketing ideation and production. For retailers in particular, these tools make it faster and cheaper to create digital ads, seasonal promotions, product images, and social media content—often without involving traditional agencies or creative…
California Superior Court Consolidates Product Liability Actions Against OpenAI
Recent product liability cases against A.I. companies are applying traditional product liability theories to a new technology. In February 2026, the California Superior Court for San Francisco County entered an order coordinating twelve cases pending against defendant OpenAI. See In re: ChatGPT Prod. Liab. Cases, Cal.Super. Ct., JCCP No. 5431. Plaintiffs allege that OpenAI’s ChatGPT is unreasonably dangerous and caused psychological harm…
What’s Next for the FTC? A Look at the 2026–2030 Strategic Plan
The FTC’s 2026–2030 Strategic Plan sets out a five-year agenda focused on three priorities: consumer protection, competition enforcement, and operational efficiency. It highlights enforcement against unfair or deceptive practices, anticompetitive conduct, and illegal monopolies, while also aiming to improve agency performance through tools such as AI and data analytics.
The plan restores traditional mission language…
Children’s Advertising Review Unit Issues Compliance Warning on AI in Child-Directed Advertising and Data Collection
The Children’s Advertising Review Unit (CARU) of BBB National Programs issued a new compliance warning aimed at addressing the use of artificial intelligence (AI) in advertisements and data collection efforts targeted at children. The warning emphasizes that CARU will “strictly enforce” its Advertising and Privacy Guidelines for advertisers, brands, influencers and manufacturers that utilize AI…
AI in Real Estate: Prospects and Pitfalls
Artificial intelligence (“AI”) is often touted as the latest transformative technology set to revolutionize the commercial real estate industry. This may seem like grandstanding, but the hype is real. AI is already being implemented by law firms and their clients to streamline business processes. AI, however, is ultimately a tool and whether tools make our…
Recent Gensler Speech Highlights SEC’s Two-Fold AI Disclosure Concerns
In a speech before the Yale Law School February 2024, SEC Chair Gary Gensler had AI top of mind. Interrupted only by a colorful collection of movie references, Chair Gensler focused almost the entirety of his remarks on AI and the SEC’s corresponding regulatory duties. Chair Gensler addressed the risks associated with AI while cautioning…
New USPTO AI-Assisted Invention Guidance Will Affect Retailers and Consumer Goods Companies
In our client alert, A Brief Explanation of the USPTO’s Useful New AI-Assisted Invention Guidance, we discuss the Inventorship Guidance for AI-assisted Inventions, 89 Fed. Reg. 10043 (Feb. 13, 2024), recently released by the US Patent and Trademark Office (USPTO). The guidance provides inventors and patent applicants with a framework regarding AI-assisted inventions and how…