It’s been an issue before, but firms have always been able to work around the edges, limiting the impact those efficiencies had on their overall billable hours. This feels different. The entire point of AI tools is to create significant efficiencies across the business world. Not using them will end many client relationships. They won’t accept that level of inefficiency. On the other hand, a firm investing in AI technology does not get a return on investment if their revenue method is hours worked.

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