People aren’t relying on mainstream media for their news the way they used to. The shift is obvious—viewership for outlets like CNN (down 35%) and MSNBC (down 48%) has plummeted, with both networks losing hundreds of thousands of viewers. A September 2024 report from the Pew Research Center revealed that about one-third of U.S. adults regularly get news from Facebook (33%) and YouTube (32%), with Instagram (20%) and TikTok (17%) also serving as significant news sources. Emerging platforms like Bluesky are also experiencing rapid growth, with user numbers surpassing 24 million as of early December 2024. For lawyers, this shift is an opportunity.
Think about it. With fewer people tuning into traditional cable news and more scrolling through digital platforms, you want to be where your audience is—online, sharing insights and building your presence as a trusted voice in your area of law.
Blogging is how lawyers step into this media landscape. It’s not just about writing articles; it’s about being part of the conversation and advancing secondary law. Blogging builds trust, showcases expertise and connects you directly with the people who need your insights. And unlike traditional ads or PR campaigns, a blog lives on—it’s searchable, shareable and always working for you.
So, as more people turn away from the news they once trusted, they’re looking for voices they can believe in. Blogging gives you the chance to be one of those voices.