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Balancing Innovation and Compliance: How Technology Is Transforming the Cannabis Industry

By Jean Smith-Gonnell & Cole White on September 16, 2025
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The cannabis industry is evolving rapidly, and technology is at the center of this transformation. State-licensed operators are deploying automation tools, robotics, and artificial intelligence (AI) to improve efficiency, reduce costs, and strengthen compliance. However, innovation in this space comes with unusual challenges. Cannabis remains federally illegal, which restricts financial services, complicates interstate commerce, and subjects businesses to a patchwork of state-specific rules.

Read the full article on Reuters and Westlaw Today.


Our Cannabis Practice provides advice on issues related to applicable federal and state law. Cannabis remains an illegal controlled substance under federal law.

Photo of Jean Smith-Gonnell Jean Smith-Gonnell

Jean focuses her practice on the cannabis industry. She has extensive experience in medical marijuana, retail marijuana, as well as hemp and CBD products. Jean also has substantial experience in trials and administrative hearings, where she has achieved remarkable success in helping her…

Jean focuses her practice on the cannabis industry. She has extensive experience in medical marijuana, retail marijuana, as well as hemp and CBD products. Jean also has substantial experience in trials and administrative hearings, where she has achieved remarkable success in helping her clients succeed in a complex and ever-changing legal landscape.

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Photo of Cole White Cole White

Cole is a member of the firm’s Regulatory Investigations, Strategy and Enforcement (RISE) group. He has a decade of experience working in the attorney general community, having joined the firm from the Wyoming Office of the Attorney General, where he was assistant attorney…

Cole is a member of the firm’s Regulatory Investigations, Strategy and Enforcement (RISE) group. He has a decade of experience working in the attorney general community, having joined the firm from the Wyoming Office of the Attorney General, where he was assistant attorney general.

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  • Posted in:
    Civil Litigation, Corporate Compliance
  • Blog:
    Regulatory Oversight
  • Organization:
    Troutman Pepper Hamilton Sanders LLP
  • Article: View Original Source

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