Computerworld.com reported “Take everything you ever learned and practiced about business communication and throw it out the window. Because of the AI revolution, the world of “content” is now upside-down and inside-out.” The January 9, 2026 article entitled ” In an AI-perfect world, it’s time to prove you’re human” (https://www.computerworld.com/article/4114605/in-an-ai-perfect-world-its-time-to-prove-youre-human.html) included these comments:
Until recently, you likely strove for perfection and polish in your slide presentations, emails, Slack messages, marketing images, social posts, blog posts, LinkedIn profile, video calls, resumes and cover letters. Doing so signaled value in the form of competence, experience, and ability.
But now, communicating with perfection and polish signals a lack of value. It signals that you used AI.
Speaking to Instagram influencers, Instagram chief Adam Mosseri last week announced the dawn of this new world. In posts on Instagram and Threads, he said that, “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything.”
Here’s his main point: “AI makes polish cheap.” It’s “cheap to produce and boring to consume.
“People want content that feels real,” he wrote. “In a world where everything can be perfected, imperfection becomes a signal. Rawness isn’t just aesthetic preference anymore. It’s proof” that you’re offering authenticity, reality, value.
Mosseri was talking to online creators. But his insights go double for business professionals.
Corporate communication is now being flooded with cheap, polished words and images. And if you communicate without AI, but in a polished way, others will assume it’s ChatGPT talking, not you.
The people who, in Mosseri’s words, “can maintain trust and signal authenticity — by being real, transparent, and consistent — will stand out.”
Are you surprised?
First published at https://www.vogelitlaw.com/blog/how-do-you-prove-that-you-are-human-in-an-ai-perfect-world