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Why is OpenAI doubling its workforce?

By Peter Vogel on March 24, 2026
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Computerworld.com reported that “OpenAI is planning to almost double its workforce from about 4,500 to 8,000 employees by the end of 2026. The move comes as OpenAI sharpens its focus on scaling and monetising ChatGPT for enterprise use amid intensifying competition from Anthropic and Google.”  The March 23, 2026 article entitled “OpenAI to double workforce, highlights growing demand for enterprise AI talent” (https://www.computerworld.com/article/4148621/openai-to-double-workforce-highlights-growing-demand-for-enterprise-ai-talent.html) included these comments:

Hiring is expected across product development, engineering, research, and sales, along with roles such as technical ambassadorship, the Financial Express reported.

In December last year, OpenAI CEO Sam Altman issued an internal memo declaring “code red” emergency, asking employees to focus on improving ChatGPT.

“Rivals such as Anthropic are racing ahead in enterprise, where most of the dollars are. This is prompting OpenAI to expand its workforce to build and scale its enterprise-focused offerings and sales force. OpenAI has been scaling back its infrastructure commitments to recalibrate and focus on where most of the value is right now, beyond consumer-facing AI demand, which follows a more freemium model, and the ads-driven approach is also not that promising,” said Neil Shah, vice president at Counterpoint Research.

What do you think? First published at https://www.vogelitlaw.com/blog/why-is-openai-doubling-its-workforce

  • Posted in:
    E-Discovery, Technology
  • Blog:
    Internet, IT & e-Discovery
  • Organization:
    Peter S. Vogel PC
  • Article: View Original Source

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