For years, attorneys were told to repeat their keywords and rank. That era is over. AI search engines don’t count keywords — they read for meaning. That changes everything about how your law firm website needs to be written. This post breaks down exactly how tools like ChatGPT and Perplexity find and cite legal content, and what you can do this week to make sure they’re finding yours.
The post Beyond Keyword Stuffing: How to Write for the Way AI “Thinks” About Law appeared first on LawLytics.