Before someone reaches out, they usually take a minute to look you up. They read a few things. They see what comes up. They try to get a sense of who you are and what you do. These days that often includes ChatGPT, right alongside Google and LinkedIn.
What they see in that moment quietly
Long before blogs were common in the legal profession, Ernie Svenson, widely known as Ernie the Attorney, was already writing online and figuring things out as he went. Svenson was among the first lawyers to experiment with publishing on the internet, not as a marketing tactic but as a way to connect, think out
“We do not rise to the level of our goals, we fall to the level of our systems.” — James Clear, Atomic Habits
Let’s be honest — most lawyers know what they should be doing to build their books of business.They’ve read the articles, attended the CLEs, maybe even hired a coach (hi ?).
But
When you hear “soft skills” as a lawyer, do you think they are airy-fairy, woo-woo abilities that don’t apply to you?
Well, buckle up, because not only do they apply, but they’re about to become your secret weapon in the legal world of tomorrow.
As AI continues to grow and flex its digital muscles, it’s
**When the “Those Lazy-Hazy-Crazy Days of Summer” end, Fall is a great time to finish strong for the year and begin planning for the next. Sit down with your goals for the year and determine where you are. Then, create the plan you will use to win this year (if you are not already doing
In this episode, Steve Fretzin and Matthew Fornaro discuss:
Key Takeaways:
As we welcome 2026 with high hopes and new resolutions, let’s review some highlights from 2025 and consider practices that should be carried forward into the new year and those which should be left behind.
Ethics Opinions Issued in 2025
In Texas Ethics Opinion 701, the Professional Ethics Committee concluded that an attorney
In this episode, Steve Fretzin and Wes Lungwitz discuss:
Key Takeaways:
It’s been over two years since I published my article Can Attorneys Ethically Record Conversations With Clients Using AI. At that time, no states had addressed the issue. But last week, the New York State Bar Association (NYSBA) weighed in with Formal Opinion 2025-6, which permits use of AI recording tools subject to rather obvious…