In this episode, Steve Fretzin and Merry Neitlich discuss:

• Challenges in legal marketing
• Importance of branding in law firms
• Evolving marketing techniques
• Integration of branding with business development

Key Takeaways:

• Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services unique and meaningful to clients.
• Without

…

In this episode, Steve Fretzin and Melanie Herschorn discuss:

• Book writing for lawyers
• Challenges in book publishing
• Books as marketing tools
• Role of technology and AI in publishing

Key Takeaways:

• Lawyers can streamline book creation by repurposing existing content instead of writing new material daily.
• Carefully vet publishers to avoid rights loss or financial exploitation

…

In this episode, Steve Fretzin and Gregg Goldfarb discuss:

• Evolving legal marketing strategies
• Non-lawyer ownership in law firms
• Revenue growth through referrals and partnerships
• Networking and education for lawyers

Key Takeaways:

• Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their expertise and refer them to other firms,

…

In this episode, Steve Fretzin and Phil Gafka discuss:

• The impact of cultural shifts on workplace harmony
• The role of clear expectations in boosting employee morale and productivity
• How inclusive leadership practices improve job satisfaction
• Leveraging unique team experiences and backgrounds

Key Takeaways:

• Embracing cultural changes, valuing diverse perspectives, and fostering collaboration create a more

…

In this episode, Steve Fretzin and Chris Dreyer discuss:

• Search engine marketing and SEO for lawyers.
• Some of the main changes in content marketing.
• Changing up how you write content.
• Getting the most out of legal conferences.

Key Takeaways:

• Leaning into SEO will look different depending on your field as well as your location.
• The

…

In this episode, Steve Fretzin and Karl Seelbach discuss:

• The way you do one thing is the one way you do everything.
• Building out and being consistent with expectations through SOPs and accountability charts.
• Setting aside time specifically to work on your business, not just in it.
• Hiring a coach to remove your blinders.

Key…

In this episode, Steve Fretzin and Dennis Kennedy discuss:

• The intersection of the legal system and technology.
• Utilizing technology in ways that enhance the customer experience.
• Recognizing where you can free up time to do higher-level legal work.
• Why every lawyer should have a good, well-utilized CRM.

Key Takeaways:

• Using technology for things like scheduling

…