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By: Fretzin, Inc.

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Steve Fretzin

Latest from Fretzin Blog

In this episode, Steve Fretzin and Janet Falk discuss:
  • The evolving role of public relations and marketing strategies for legal professionals
  • Maximizing visibility and credibility through content and media engagement
  • Leveraging platforms like LinkedIn and newsletters to strengthen personal branding
  • Understanding AI’s impact on online search and credibility in the legal services marketplace

Key Takeaways:

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In this episode, Steve Fretzin and Ben Walker discuss:
  • Navigating the complexities of government contracting and responding to requests for proposals (RFPs)
  • Strategies for effective employee retention and building long-term professional relationships
  • Lessons learned through costly mistakes in vendor selection and employee hiring
  • Marketing and sales tactics for growing service-based businesses in highly regulated industries

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In this episode, Steve Fretzin and Rafi Arbel discuss:
  • Persistence is a key element in long-term marketing and outreach
  • The impact of in-person networking on professional relationships
  • Blending digital tools with personal follow-up strategies
  • System-building as a solution for scaling and stabilizing a business

Key Takeaways:

  • Attending legal trade shows and following up with structured

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In this episode, Steve Fretzin and Seth Price discuss:
  • Challenges of marketing and business development for lawyers and law firms
  • Strategic differences between B2B and B2C legal marketing
  • Importance of content creation and personal branding in legal marketing
  • Lessons from entrepreneurial growth and mistakes in legal and digital ventures

Key Takeaways:

  • Lawyers in B2B markets

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In this episode, Steve Fretzin and Howard Ankin discuss:
  • The strategic use of media and marketing in legal services
  • The evolving role of lawyers in both legal practice and business development
  • Building personal and firm-wide brand equity in competitive industries
  • Adapting to modern client behaviors and expectations

Key Takeaways:

  • Focus on ethical, long-term brand visibility

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In this episode, Steve Fretzin and John Morgan discuss:
  • Business growth and scaling strategies
  • Importance of partnerships and accountability
  • Technological innovation in professional services
  • Entrepreneurial mindset and vision

Key Takeaways:

  • Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for sustained efficiency.
  • Clear, data-driven systems with dashboards and accountability can transform culture

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In this episode, Steve Fretzin and Gerard Virga discuss:
  • Navigating emotional complexity and client crises in family law
  • Evolving business development practices in solo and small firm legal settings
  • Expanding legal services through education, technology, and content creation
  • Managing personal and professional balance to prevent burnout in law practice

Key Takeaways:

  • Direct, relationship-focused communication—such as

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In this episode, Steve Fretzin and Tim Sawyer discuss:

  • Mentorship and mastermind groups as catalysts for professional growth
  • Universal business models shaping success across industries including legal
  • Emotional authenticity as a foundation for impactful branding and client engagement
  • Discomfort as a necessary stage in the journey toward meaningful progress

 
Key Takeaways:

  • Professionals who admit

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