In this episode, Steve Fretzin and Julia Taylor discuss:

• Delegation and outsourcing as growth strategies for small law firms
• Challenges in accessing experienced legal talent and solutions through outsourcing
• Using technology and automation to streamline law firm operations
• Addressing financial and trust concerns in outsourcing decisions

Key Takeaways:

• Outsourcing tasks like paralegal work or back-office

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In this episode, Steve Fretzin and Julia Hensel discuss:

• The critical role of SEO in driving law firm growth
• Adapting to Google’s shifting algorithms for visibility
• Mobile optimization as a key factor for conversions
• Leveraging local search strategies for competitive legal markets

Key Takeaways:

• Law firms with strong reputations and histories are ideal candidates for

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In this episode, Steve Fretzin and Gideon Grunfeld discuss:

• Strategies for pricing legal services effectively
• Overcoming psychological barriers to fee adjustments in legal practice
• The importance of tailoring legal service models
• Leveraging emotional connections and effective communication in client relationships

Key Takeaways:

• Lawyers often undercharge because they fear client objections, but raising rates with new

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In this episode, Steve Fretzin and Sonya Palmer discuss:

• Keeping connections alive after meetings
• Growing teams and operations effectively
• Empowering women in law firms
• Using content and AI to grow practices

Key Takeaways:

• To avoid losing momentum after meetings, always establish a next step, whether scheduling a follow-up or agreeing on mutual actions that maintain

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In this episode, Steve Fretzin and Jared Correia discuss:

• The evolving role of AI and technology in legal practices
• Common obstacles lawyers face with adopting and implementing tech solutions
• Strategies for improving law firm efficiency and productivity
• Trends in business development and billing models

Key Takeaways:

• Lawyers hesitate to adopt AI due to risk aversion

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In this episode, Steve Fretzin and Gordon Firemark discuss:

• Podcasting as a tool for branding, content creation, and growth
• Legal and ethical essentials for podcasting
• Streamlining podcast production with AI and tech
• Leveraging unique marketing strategies to enhance professional presence

Key Takeaways:

• Podcasting generates diverse discoverable content by utilizing video, audio, and transcription, which can

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In this episode, Steve Fretzin and Steve Mehr discuss:

• Importance of CRM and data-driven approaches in law practice management
• Strategies for scaling a law firm efficiently
• The role of marketing and brand differentiation in legal industry success
• Balancing multiple roles and responsibilities within a growing practice

Key Takeaways:

• A customized CRM system is essential for

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