In this episode, Steve Fretzin and Howard Ankin discuss:

• The strategic use of media and marketing in legal services
• The evolving role of lawyers in both legal practice and business development
• Building personal and firm-wide brand equity in competitive industries
• Adapting to modern client behaviors and expectations

Key Takeaways:

• Focus on ethical, long-term brand visibility

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In this episode, Steve Fretzin and John Morgan discuss:

• Business growth and scaling strategies
• Importance of partnerships and accountability
• Technological innovation in professional services
• Entrepreneurial mindset and vision

Key Takeaways:

• Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for sustained efficiency.
• Clear, data-driven systems with dashboards and accountability can transform culture

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In this episode, Steve Fretzin and Gerard Virga discuss:

• Navigating emotional complexity and client crises in family law
• Evolving business development practices in solo and small firm legal settings
• Expanding legal services through education, technology, and content creation
• Managing personal and professional balance to prevent burnout in law practice

Key Takeaways:

• Direct, relationship-focused communication—such as

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In this episode, Steve Fretzin and Tim Sawyer discuss:

• Mentorship and mastermind groups as catalysts for professional growth
• Universal business models shaping success across industries including legal
• Emotional authenticity as a foundation for impactful branding and client engagement
• Discomfort as a necessary stage in the journey toward meaningful progress

 
Key Takeaways:

• Professionals who admit

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In this episode, Steve Fretzin and Greg Eisenberg discuss:

• How law firm business models are quickly shifting due to tech and market forces
• Why branding and visibility are critical for firms of any size
• Ways small and solo firms can compete with major legal players
• How legal entrepreneurship is evolving through collaboration

Key Takeaways:

• Small

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In this episode, Steve Fretzin and Lindsey Busfield discuss:

• The nuances and strategic use of SEO for law firm marketing
• The importance of selective client intake for long-term success
• Evaluating the effectiveness of social media versus SEO in legal marketing
• Utilizing modern website tools and AI-driven bots for better client engagement

Key Takeaways:

• SEO can

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In this episode, Steve Fretzin and Jody Glidden discuss:

• The evolution and growing impact of AI in professional services
• Challenges lawyers face in client relationship management
• The limitations and future of traditional CRMs
• Strategies for maintaining and expanding client relationships

Key Takeaways:

• 43% of clients leave law firms not because of service quality but due

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