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Employment lawyers need a pipeline of leads and clients, and a strategic, comprehensive strategy is necessary to maximize ROI. Employment lawyer marketing is the process of attracting new business for your law firm. It is not just sales or advertising to get cases in the next few weeks or months, planning for the
As a law firm, staying organized is crucial, and the right tools can make all the difference. Legal workflow software is designed to do just that—it’s an essential tool to streamline and manage various processes and tasks within law firms and legal departments.The right software can help lawyers and other legal professionals create standardized workflows,
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Law Firm Website Content that Converts: Empowering Top Law Firms to Drive Billable HoursImagine you’re a busy law firm partner with a higher caseload than a skyscraper. You know you need a killer website to attract new clients, but who has the time to create all that content? You’re already billing 60 hours
PPC allows promotion to a targeted audience through search engines and other advertising platforms, with ads appearing based on relevant keywords. Unsurprisingly, over 58% of traffic to legal groups comes from paid searches, making law firm PPC campaigns a no-brainer. The best part about PPC is that it allows law firms to target specific types
Solo lawyer marketing is the process of attracting new clients to your law firm in which you’re the only attorney on staff. It involves the strategic promotion of a solo practitioner’s legal services to increase their visibility and attract more clients. Solo law firm marketing plan encompasses a range of tactics, including social media marketing,
IP lawyers play a crucial role in protecting their clients’ innovative ideas and creativity. However, with intense competition in the legal industry, it can be challenging for intellectual property lawyers to attract the right clients.Successful IP attorneys use a variety of marketing techniques to create a strong brand identity, build trust with their audience, and
As a lawyer, keeping up with the latest legal developments and trends can be challenging, and it’s easy to fall behind in the industry. One of the best ways to keep up is to attend some 2024 law conferences in the US regardless of your area of practice litigation, criminal, or immigration law. These events
More and more people, especially younger generations, now prefer to consume information through videos and audio files. In fact, popular streaming platforms allow lawyers to make YouTube, Spotify, and Apple podcasts to share their invaluable knowledge and experiences with those beyond their local network. Simply talking about interesting cases, legal landscape changes, or professional development
Even with technological advancements in the legal industry, certain key functions like reception remain important for retaining and attracting clients. While attorneys can answer incoming calls themselves, they’re often busy which can lead to missed opportunities and a negative impression of their practice.Small law firms, in particular, often lack dedicated reception due to
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