This post has been updated as of July 2026 to incorporate guidance from NYC Opinion 1270 on ethical issues related to attorneys using AI transcription as well as brief discussion of the problem of “bring your own” notetakers and the applicability of state biometric laws and an updated disclosure provision.

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Attorney ratings are so 2010.  Peer review sites and popularity contests like Martindale-Hubbell, Superlawyers or Avvo had their moment.  But in an AI era, benchmarks are the new currency of legal marketing.  In the past year, AI legal tech companies, law librarians, and independent organizations have released benchmark reports though that’s been…

Fifty years ago as the United States celebrated its bicentennial, lawyers experienced their own Declaration of Independents: the publication of Jay Foonberg’s classic How to Start and Build a Law Firm.  A half-century later, Helen Fan released the first primer on building a two-agent, AI-native law firm, based on her 100-day experiment. Together, Foonberg…

Over the past year, the century-and-a-half old Jevons Paradox, which postulates that increased efficiencies lead to a rise rather than fall in consumption, has morphed into a defiant rallying cry for lawyers worried that AI will render them obsolete. Like a celebrity with a new movie release, Jevons has made guest appearances everywhere from…

I’ve been writing about the dangers of unvetted legal consultants since 2012.  These include the overpriced SEO firms that shut down and take your domain name with them, the coaches who promise seven-figure practices and deliver nothing, the marketing vendors with Hotel California contracts that you can never escape. But what I didn’t anticipate…

Click here to view EBA Article: Generative AI for the Energy Law Practitioner

If you think you can buy a package of pre-written prompts or skills to generate marketing content for your law firm, think again.  That’s because when you rely on generic prompts or skills as input, the resulting output may not be protected by copyright – meaning that your competitor down the street can copy it, paste…