Like a lot of legal marketers, I was curious about how AI could actually help me with my day-to-day work. Not the hype. Just the real stuff: writing, research, planning, staying ahead. What I found is that it’s not a magic solution, but it’s a useful tool when applied in the right ways.
AI is transforming every industry, raising complex legal and business questions that leaders can’t afford to ignore. I don’t usually get FOMO over conferences, but Goodwin’s pre-conference event at HumanX on March 9 from 2pm to 6pm is one I don’t want to miss. HumanX is the top AI conference for business leaders, and Goodwin
Law firms balance a lot – client work, industry developments and business growth, But when marketing and business development take a back seat, firms risk stagnation. A reactive approach only goes so far. The firms that thrive prioritize strategic marketing, proactive client outreach, and relationship-building. Here’s how to make that shift.
Legal marketers are often seen as behind-the-scenes contributors, managing events, updating websites, doing pitches, client targeting and creating marketing collateral. However, legal marketers are uniquely positioned to drive both marketing and business development efforts that directly contribute to revenue growth. With the right mindset and strategy, marketers can move beyond support roles to become indispensable
In business development, the past, present and future all hold valuable lessons. Past habits can sometimes haunt us, current best practices keep us on track and emerging trends offer a glimpse into what’s next. By learning from each of these, legal marketers and lawyers can craft strategies that are thoughtful, forward thinking and responsive to
Job searching can be a bit overwhelming. Between sifting through job descriptions, prepping for interviews, and following up afterward, there’s a lot to keep track of. But what if I told you that you could make the whole process a lot easier with a little help from AI? Yep, ChatGPT can be your secret weapon
I’ve been asked this question a lot lately: “Does LinkedIn Premium help increase the reach of your posts?” If you’ve been wondering the same thing, you’re in the right place. Let’s break down what LinkedIn Premium does—and doesn’t do—when it comes to getting your content seen.
Consistently coming up with engaging, helpful content can be tough, especially when you’re juggling work and other responsibilities. It’s easy to feel overwhelmed by the pressure to keep your content fresh and interesting, but there’s a way to make it easier. By using a simple AI prompt that I use regularly, you can quickly generate
Creating video content can be daunting but short-form videos have become a powerful tool for connecting with audiences, building brand awareness and driving engagement. Whether you’re comfortable speaking directly to the camera or prefer alternative methods, there are various creative approaches to make engaging video content. Understanding the importance of short-form videos and leveraging different
Video content is now an essential tool for professionals in every industry, including the legal field. For mediators, arbitrators and lawyers, incorporating video into your marketing strategy can dramatically enhance your online presence and create deeper connections with your audience. By showcasing your expertise through video, you can build trust, engage more effectively and leave