A lot of the business development advice lawyers receive comes down to staying in touch. Reach out to former clients. Keep up with referral sources. Schedule more meetings. All of that matters, but it leaves out the part people often struggle with: what to actually say when they contact someone. If you haven’t spoken in
Dan Cotter is a member of Aronberg Goldgehn whose practice spans corporate transactions, governance, insurance regulation, privacy and cybersecurity. Over more than 30 years, he has worked in private practice and served as general counsel for a life insurance company. I spoke with him about building a practice across disciplines, earning a seat at the
When someone recommends you for an opportunity, what do they say? They probably don’t recite your bio or list every position you’ve held. They explain why they thought of you. You understand a particular industry. You’re good at helping people work through complicated decisions. You know how to get a project moving when several people
You could be exactly the right person for an opportunity and still be hard to find online. Maybe your bio hasn’t been updated in a few years, your LinkedIn profile doesn’t explain much beyond your title or you rarely publish anything about the work you do. The people who know you understand your experience. Someone
A lawyer can spend weeks preparing a pitch while their website bio still describes the practice they had three years ago. The pitch includes recent matters, relevant industry experience and a thoughtful explanation of how they can help. The bio says they handle “a broad range of complex legal matters.”
Those two descriptions need to
October is here, Halloween decorations are everywhere and I’ve been thinking about something else that can be pretty scary: the mistakes people make on LinkedIn without realizing how much they’re hurting themselves.
I’ve spent years helping lawyers, business professionals and companies use LinkedIn more effectively, and I’ve seen everything from profiles that haven’t been updated
If you run a small law firm, you’re probably wearing more hats than you’d like. You’re practicing law, managing clients, supervising your team, handling the business side of the firm and somehow trying to find time to market yourself and bring in new work. And unlike lawyers at larger firms, you may not have a
Fall is one of the busiest and most productive times of year for law firm marketing and business development. People are back from summer vacations, conferences and events are picking up, clients are thinking about what they need to accomplish before year-end and firms are starting to make decisions about their priorities and budgets for
Law firms are spending a lot of time talking about AI right now, but AI is only one part of a much bigger conversation about how firms operate, serve clients, manage their people and adapt to changing expectations.
I recently interviewed Misty Leon, founder of Practical Counsel Advisors, for my Business of Building
September always feels like a reset to me. Summer is winding down, people are back from vacation and suddenly calendars are filling up again with conferences, events, client meetings, speaking engagements and everything else that seems to get packed into the fall.
It’s also a really good time to take a fresh look at your