This submission is part of a column swap with the American Association of Law Libraries (AALL) bimonthly member magazine, AALL Spectrum. Published six times a year, AALL Spectrum is designed to further professional development and education within the legal information industry. Slaw and the AALL Spectrum board have agreed to hand-select several columns each year as
- Podcasting as a tool for branding, content creation, and growth
- Legal and ethical essentials for podcasting
- Streamlining podcast production with AI and tech
- Leveraging unique marketing strategies to enhance professional presence
Key Takeaways:
- Podcasting generates diverse discoverable content by utilizing video, audio, and transcription, which can




