Baker & Hostetler LLP

Artificial intelligence (AI) has become nearly ubiquitous in everyday life, and given AI’s widespread use across industries, it is no surprise that the United States Patent and Trademark Office (USPTO) has taken a keen interest in AI, issuing guidance on how AI should be treated and used by USPTO personnel and patent practitioners alike.

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As businesses increasingly turn to generative artificial intelligence (GenAI) tools to develop brand and marketing assets – such as names, logos and product designs – they face novel legal questions, including who owns the copyright or trademark rights when GenAI contributes to the creation process.

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Apple

Some inventors find their inventive spark through science fiction. Tasers, for example, were inspired by (and named after) the 1911 novel Tom Swift and His Electric Rifle.[1] Likewise, Motorola’s early cellphones were heavily influenced by the communicators in Star Trek.[2] Hugo Gernsback, the author of countless sci-fi classics and a prolific patent holder