NAD 2024 is in the books. It was a jam-packed two days. You’ll hear more about the NAD conference on this site in the days to come, but here are a few quick highlights. First, the conference was notable for the number of senior FTC speakers. Bureau Director Sam Levine, Associate Director for Ad Practices
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When Can the FTC Get $50,000 for a Consumer Review Snafu? Key Things to Know about the Rule on the Use of Consumer Reviews and Testimonials
The Final Trade Regulation Rule on the Use of Consumer Reviews and Testimonials was issued yesterday. It becomes effective 60 days after the rule is published in the Federal Register, which has not happened yet so no clock is ticking just yet. But it’s good for advertisers to have some time to get ahead of…
Senate Passes KOSA and COPPA 2.0
While comprehensive privacy legislation is unlikely this Congress, on July 30, the U.S. Senate, overwhelmingly passed a legislative package that includes the Kids Online Safety Act (KOSA) and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0) by a 91-3 vote. Both bills are aimed at increasing children’s privacy online. Sen. Maria Cantwell (D-WA),…
AI’s Calling; Will You Answer? FCC Considering New Requirements for AI-Generated Calls
On July 17, the Federal Communications Commission (FCC) released a draft Notice of Proposed Rulemaking (NPRM) aimed at curbing the use of artificial intelligence (AI) in robocalls and robotexts. The FCC explains that this NPRM is seeking to protect consumers from the abuse posed by AI in robocalls and robotexts. This NPRM may be finalized…
FTC Releases Privacy and Data Security Update
On March 28, 2024, the FTC released its annual Privacy and Data Security Update (Update), which highlights the enforcement actions, guidance, and rules promulgated by the agency from 2021 through 2023 to protect consumer data and privacy. (Although this is an annual report, the FTC last issued it in early 2021).
The Update shows…
No Faking. FTC Doubles Down on AI Impersonations
In April 2018, a PSA featuring former president Barack Obama made its rounds on the internet. In the video, Obama warned that we were “entering an era in which our enemies can make it look like anyone is saying anything at any point in time.” To hammer that point home, Obama referred to then-president Trump…