Baker & Hostetler LLP

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As businesses increasingly turn to generative artificial intelligence (GenAI) tools to develop brand and marketing assets – such as names, logos and product designs – they face novel legal questions, including who owns the copyright or trademark rights when GenAI contributes to the creation process.

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Apple

Some inventors find their inventive spark through science fiction. Tasers, for example, were inspired by (and named after) the 1911 novel Tom Swift and His Electric Rifle.[1] Likewise, Motorola’s early cellphones were heavily influenced by the communicators in Star Trek.[2] Hugo Gernsback, the author of countless sci-fi classics and a prolific patent holder