There’s a new audience reading the thought leadership produced by attorneys and legal industry executives. The sooner they realize that and plan accordingly, the sooner they can take advantage of the opportunities this new audience offers.
Attorneys and legal industry executives write their thought leadership for human readers.
Makes perfect sense, right?
Even with search…
Your quest to show up in AI search results is making your content less desirable to the humans consuming it.
You’re probably alienating your human readers whenever you create Answering Engine Optimization (AEO) or Generative Engine Optimization (GEO) content.
In case you’re not up-to-date on your digital marketing jargon, AEO content is content that’s designed…
Monitoring and analyzing what people with big followings post on LinkedIn can elevate your LinkedIn game.
Receiving notifications when certain people post on LinkedIn has changed the way I create content on the platform for the better, and can likely help you do the same.
(You can activate this feature by clicking the yellow bell…
Today, even with the changing content marketing and thought leadership marketing landscapes, bylined articles are too valuable not to be part of your thought leadership program.
If you’re an attorney or you work in marketing or business development for a law firm or an organization that serves the legal industry, it’s easy to get frustrated…
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it.
The way people find information today is undergoing a rapid transformation. From evolving SEO and social media algorithms to the influence…
“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield
Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the Trojan Horse Effect of that kind of thought leadership.
What in the world am I talking about?
Before…
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript.
Today, webinars are still important marketing and business development tools for attorneys and law firms, even though there might be fewer webinars today than there were during arguably the peak of webinars: the COVID-19 pandemic in…
