“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield
Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the Trojan Horse Effect of that kind of thought leadership.
What in the world am I talking about?
Before…
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript.
Today, webinars are still important marketing and business development tools for attorneys and law firms, even though there might be fewer webinars today than there were during arguably the peak of webinars: the COVID-19 pandemic in…
