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By Steve Fretzin & Colleen Joyce
The legal profession is changing faster than many attorneys expected. New technology, increased competition, and shifting client expectations are forcing lawyers to rethink how they run their practices. In my conversation with Colleen Joyce, CEO of Lawyer.com, we explored what lawyers need to understand about branding, client acquisition, leadership,

In this episode, Steve Fretzin and Robert Hartmann discuss:
  • Taking ownership of the business of law
  • Building rainmaking skills through empathy and responsiveness
  • Preparing for independence before you need it
  • Networking strategically, not randomly

Key Takeaways:

  • Law school prepares lawyers for doctrine, not for marketing, leadership, or running a practice. Lawyers must take responsibility for

In this episode, Steve Fretzin and Leah Miller discuss:
  • Run your law firm like a business, not a hobby
  • Use accurate financials to avoid hidden risks and overpayment
  • Track key metrics and benchmarks for people, operations, and marketing
  • Leverage metrics to make strategic growth decisions

Key Takeaways:

  • Long-term growth requires regular attention to financials. Cash

In this episode, Steve Fretzin and Brooke Lively discuss:
  • Recognizing that law firms must master the business of law
  • Prioritizing rocks before everything else
  • Building culture through the right people and real accountability
  • Understanding personal wiring and stage fit

 
Key Takeaways:

  • Law school teaches legal doctrine, not leadership, systems, or execution. Firms that struggle

 In this episode, Steve Fretzin and Sarah Persich discuss:
  • Investing time instead of just spending it
  • Fixing systems before layering on automation
  • Building a connected tech stack that talks to itself
  • Using AI strategically while managing risk

Key Takeaways:

  • High-performing firms focus on building systems that multiply their time rather than endlessly grinding through tasks.

In this episode, Steve Fretzin and Evelyn Ackah discuss:
  • Reframing challenges as opportunities
  • Building security through owning your book of business
  • Designing a firm around delegation and technology
  • Protecting culture by hiring and leading with intention

Key Takeaways:

  • Success begins with asking whether challenges are happening to you or for you. A growth-oriented mindset is

In this episode, Steve Fretzin and Ted DeBettencourt discuss:
  • Making prospects feel heard before they hire
  • Fixing intake as the real growth lever
  • Optimizing website conversion channels
  • Adopting a builder’s mindset in business development

Key Takeaways:

  • Emotional needs matter as much as legal expertise when someone is choosing a lawyer. If prospects do not feel

By Steve Fretzin &  Wes Lungwitz
I love tradition, but I love results more. That is why Albert Einstein’s line stuck with me, the measure of intelligence is the ability to change. In 2026, that is not a motivational poster, it is a survival skill. Your legal skills still matter, your reputation still matters, and

By Steve Fretzin &  Matthew Fornaro
Kicking off the new year, I sat down with Florida business attorney Matthew Fornaro to talk about two things every lawyer needs to get serious about, building the business side of their practice, and using AI the right way. Matthew has lived both worlds, big firm litigation and an

In this episode, Steve Fretzin and Jennifer Gillman discuss:
  • Building rainmaking as a sustainable, early-career practice
  • Shifting mindset to overcome fear and unlock visibility
  • Using small, consistent actions to compound business development
  • Gaining autonomy by moving from service partner to rainmaker

Key Takeaways:

  • Becoming a happy rainmaker is not a late-career scramble but a long