Fretzin, Inc.

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In this episode, Steve Fretzin and Dennis Kennedy discuss:
  • The intersection of the legal system and technology.
  • Utilizing technology in ways that enhance the customer experience.
  • Recognizing where you can free up time to do higher-level legal work.
  • Why every lawyer should have a good, well-utilized CRM.

Key Takeaways:

  • Using technology for things like scheduling

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In this episode, Steve Fretzin and Robert Plotkin discuss:
  • Giving information away.
  • Writing a lead-generating book while maintaining your law practice.
  • Benefits of writing a book above other kinds of content marketing.
  • What to do before publication, during promotion, and after publication.

Key Takeaways:

  • Even if you gave someone your entire process, nobody will be

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In this episode, Steve Fretzin and Jen Lee discuss:
  • Breaking the mold of traditional legal molds within ethical guidelines.
  • Legal models that are changing the game for attorneys.
  • The growing demand for legal services in underserved communities and non-traditional markets.
  • How COVID changed the legal landscape.

Key Takeaways:

  • The billable hour contributes to lawyer burnout

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In this episode, Steve Fretzin and Andrew Michaels discuss:
  • Matching your branding and headshot to your firm and business goals.
  • Opening the doors to consultation with your headshot.
  • What every lawyer should have in their arsenal of headshots.
  • AI headshots.

Key Takeaways:

  • For internal purposes, you should have a friendly-looking headshot. That may not be

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In this episode, Steve Fretzin and Scott Simmons discuss:
  • Selling and following up without upsetting people.
  • Getting out of the race to the bottom and reframing old ways of thinking.
  • Dueling banjos of business development.
  • The power of “how can I help?” and becoming more than just the lawyer.

Key Takeaways:

  • What you’re really competing

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