Google is taking another major step in the evolution of AI-powered search with the expansion of its new “Personal Intelligence” capabilities across AI Mode in Search, the Gemini app, and Chrome.
The rollout marks a significant shift in how people find information online—moving search from a broad information retrieval tool toward a personalized, context-aware assistant.…

 
At a recent Legal Marketing Association Annual Conference panel in New Orleans, one line stood out: “Don’t write about the law. Write about the people it serves.”
It may seem like a simple idea. But it’s one that highlights a persistent disconnect between what law firms produce and what clients value when it comes…

This article was originally published by Law360 on February 23, 2026.
Attorneys are often aware that they need to “do marketing” to build relationships and a solid book of business.
But who has the time? Associates and junior partners often need to keep their heads down and stay focused on the work. They may hear…

Attorneys and law firms understand how important web search is for attracting business, but AI has changed how web search works. Where search engine optimization (SEO) used to be the gold standard strategy for boosting web sites to the top of search results pages, now it’s AEO, “answer engine optimization,” and it’s a new frontier.…

As an attorney, you’re doing everything right. You’re helping your clients navigate difficult situations, whether at the negotiating table or in the courtroom. Your work is impeccable, getting compliments from judges and GCs. Your partners trust you, and you’re getting referrals.
But you aren’t quite getting the attention that you deserve. You want to elevate…

If I told you to pretend that you’re on a phone call, how would you hold your hand?
My thumb and pinkie finger stick out while my other fingers fold into my palm, and I hold my thumb up to my ear to listen, with my pinkie serving as the speaker.
My children just hold…

Email marketing continues to evolve, blending timeless strategies with cutting-edge digital innovations. As time goes on, the most successful marketers are those who are finding new ways to build stronger connections, deliver more personalized experiences, and stand out in increasingly crowded inboxes. Here are six email marketing ideas to keep your audience interested, engaged, and…