Attorneys and law firms understand how important web search is for attracting business, but AI has changed how web search works. Where search engine optimization (SEO) used to be the gold standard strategy for boosting web sites to the top of search results pages, now it’s AEO, “answer engine optimization,” and it’s a new frontier.…

As an attorney, you’re doing everything right. You’re helping your clients navigate difficult situations, whether at the negotiating table or in the courtroom. Your work is impeccable, getting compliments from judges and GCs. Your partners trust you, and you’re getting referrals.
But you aren’t quite getting the attention that you deserve. You want to elevate…

If I told you to pretend that you’re on a phone call, how would you hold your hand?
My thumb and pinkie finger stick out while my other fingers fold into my palm, and I hold my thumb up to my ear to listen, with my pinkie serving as the speaker.
My children just hold…

Email marketing continues to evolve, blending timeless strategies with cutting-edge digital innovations. As time goes on, the most successful marketers are those who are finding new ways to build stronger connections, deliver more personalized experiences, and stand out in increasingly crowded inboxes. Here are six email marketing ideas to keep your audience interested, engaged, and…

Even in this era of AI-assisted content creation, one of the greatest challenges facing law firm marketing programs remains effective content distribution. After countless hours spent drafting blogs, articles, and legal alerts, law firm marketers must ensure that their content reaches the right audiences. While publishing content directly on firm websites, sharing it via social…

Has a journalist, blogger, influencer or media outlet reported incorrectly about you, your business or your firm? Perhaps a quote was misconstrued, a name misspelled or a situation described incorrectly. Sometimes mistakes are minor, but other times, they could have serious implications. What should do you do?
As AI and other media-related trends accelerate, this…

It was only a year ago that I took a deep dive into the health status of that ol’ standby public relations tool: the traditional press release. Still today, the press release continues to play an important role in most media relations campaigns, including those focused on law firms and attorneys.
Speaking as a…