Email marketing continues to evolve, blending timeless strategies with cutting-edge digital innovations. As time goes on, the most successful marketers are those who are finding new ways to build stronger connections, deliver more personalized experiences, and stand out in increasingly crowded inboxes. Here are six email marketing ideas to keep your audience interested, engaged, and…

Even in this era of AI-assisted content creation, one of the greatest challenges facing law firm marketing programs remains effective content distribution. After countless hours spent drafting blogs, articles, and legal alerts, law firm marketers must ensure that their content reaches the right audiences. While publishing content directly on firm websites, sharing it via social…

Has a journalist, blogger, influencer or media outlet reported incorrectly about you, your business or your firm? Perhaps a quote was misconstrued, a name misspelled or a situation described incorrectly. Sometimes mistakes are minor, but other times, they could have serious implications. What should do you do?
As AI and other media-related trends accelerate, this…

It was only a year ago that I took a deep dive into the health status of that ol’ standby public relations tool: the traditional press release. Still today, the press release continues to play an important role in most media relations campaigns, including those focused on law firms and attorneys.
Speaking as a…

The rise of AI chatbots and AI-powered search is transforming how people find and consume information. With tools like ChatGPT and Google’s Gemini providing instant, detailed answers to user queries, fewer people are clicking through to websites to find what they need – something marketers call “zero-click searches.” This shift is particularly important for law…

PR professionals have had to drastically change how they engage with media due to changes and staff reductions in the newsroom, attitudes about content, and emerging technologies. As a result, those working with professional services, corporations and businesses need to stay on top of current trends and most effective strategies to gain and maintain visibility…

In an increasingly competitive legal industry, law firms must rethink how they position themselves not only to clients but also to potential employees. Traditional methods of attracting talent, such as offering competitive salaries and benefits, are no longer sufficient. To stay ahead of the competition, law firms need to adopt innovative employer branding strategies that…