Over the past year, I’ve spent a lot of time looking at how AI search tools are shaping professional discovery. I wanted to understand what’s actually happening behind the scenes and what it means for lawyers, advisors and firms who care about how they’re perceived.
One thing is clear – many people are gathering information
Before someone reaches out, they usually take a minute to look you up. They read a few things. They see what comes up. They try to get a sense of who you are and what you do. These days that often includes ChatGPT, right alongside Google and LinkedIn.
What they see in that moment quietly
When someone is thinking about who to hire, the process usually starts before any outreach happens. Referrals still matter, but they’re often just one part of how people make decisions now. Before reaching out, many people want a clearer sense of who actually works in a specific area and who’s recognized as a leader in
In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines, coordinate across teams and make sure nothing slips through the cracks.
That work matters. But it can also limit how people view you. When you’re
If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads, support your lawyers and stay ahead of opportunities?
Sales Navigator is LinkedIn’s premium tool designed for targeted outreach and relationship building. It’s not just for
A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or maybe posted once on LinkedIn, and that’s it. Which is a shame because it could be doing so much more to build visibility, strengthen credibility
Like a lot of legal marketers, I was curious about how AI could actually help me with my day-to-day work. Not the hype. Just the real stuff: writing, research, planning, staying ahead. What I found is that it’s not a magic solution, but it’s a useful tool when applied in the right ways.
AI is transforming every industry, raising complex legal and business questions that leaders can’t afford to ignore. I don’t usually get FOMO over conferences, but Goodwin’s pre-conference event at HumanX on March 9 from 2pm to 6pm is one I don’t want to miss. HumanX is the top AI conference for business leaders, and Goodwin
Law firms balance a lot – client work, industry developments and business growth, But when marketing and business development take a back seat, firms risk stagnation. A reactive approach only goes so far. The firms that thrive prioritize strategic marketing, proactive client outreach, and relationship-building. Here’s how to make that shift.
Legal marketers are often seen as behind-the-scenes contributors, managing events, updating websites, doing pitches, client targeting and creating marketing collateral. However, legal marketers are uniquely positioned to drive both marketing and business development efforts that directly contribute to revenue growth. With the right mindset and strategy, marketers can move beyond support roles to become indispensable