Traverse Legal, PLC

Traverse Legal, PLC Blogs

Latest from Traverse Legal, PLC

Why AI Copyright Litigation Matters Now
The litigation wave has moved from theory to active precedent
AI copyright litigation no longer sits in the abstract. Courts have now issued early fair use rulings on AI training, and those rulings have started to shape how publishers, creators, model developers, and investors assess legal exposure. Morrison Foerster

AI copyright memorization now drives real product risk, not academic debate. A new paper, Extracting books from production language models, reports a method for pulling long blocks of in-copyright book text from several production-grade language models. 
Model output matters because it sits in front of customers. If a model reproduces protected text, plaintiffs can frame

Influencer marketing drives real-world consumer behavior. In situations where followers believe an endorsement is genuine, it shapes how they spend money and what products they trust. That’s why the Federal Trade Commission (FTC) regulates influencer endorsements under its Endorsement Guides, which were updated in 2023 to clarify rules across social platforms.
The area of concern

There is currently no comprehensive federal statute specifically governing AI; however, regulatory agencies and state legislatures have issued guidance, enforcement actions, and laws that collectively form a developing patchwork of AI-related regulations. Founders face conflicting obligations from state legislatures, federal agencies, and political shifts that swing with each administration. 
The Biden administration issued a non-binding

Intellectual property rights are legal claims to non-physical assets. These rights give businesses the power to protect, license, and commercialize the products of human effort, whether that effort produces code, content, designs, formulas, or data sets. 
IP rights are enforced under different legal systems: patents and copyrights are primarily federal, trademarks can be protected under

Deepfake technology creates synthetic images, videos, and audio that mimic real people with near-perfect accuracy. What started as novelty content now powers scams, impersonation, political interference, and nonconsensual pornography. The threat is no longer hypothetical. The law is working to catch up. 
While there is still no broad federal ban on all deepfakes, Congress passed