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AD-ttorneys Law Blog

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By: Baker & Hostetler LLP

Blog Authors

Chad A. Rutkowski
Aaron B. Goodman
Lauren Bass
Michael C. Ingram
Diana C. Milton
Jack Ferry
Allyson Himelfarb
Lindsay I. Wilson
Noah J. Morris
Daniel Kaufman
Nichole L. Sterling
Sarah J. La Voi
Robyn
Randal M. Shaheen
Kevin R. Edgar
Kyle R. Gregory
Amy Ralph Mudge

Latest from AD-ttorneys Law Blog

AD-ttorneys Law Blog

Lights, Camera, Disclosures, Consent: New York’s New AI Laws Take Center Stage

By Lauren Bass & Sarah J. La Voi
December 17, 2025

Brands and agencies, take note: Whether or not your commercials are subject to SAG-AFTRA, with these new New York bills, additional disclosures and consents are now required when using synthetic performers and digital replicas in ads.

A Double Feature

On December 11, New York Gov. Kathy Hochul performed a double feature when she signed into…

AD-ttorneys Law Blog

AI Leads the Charge at ANA

By Michael C. Ingram & Aaron B. Goodman
November 11, 2025

From Nov. 3 through Nov. 5, the Windy City welcomed the ANA Masters of Advertising Law Conference. While the conference focused on all things advertising and marketing, one concept seemed to dominate nearly every single panel – AI. Nearly every presentation had some mention of the ways those two letters have changed the game over…

AD-ttorneys Law Blog

FTC Bureau Director’s Remarks Highlight Approach to Privacy and AI

By Jack Ferry & Randal M. Shaheen
September 18, 2025

The National Advertising Division’s (NAD) annual conference continued on Wednesday with further insights from the Federal Trade Commission (FTC) on its priorities under the Trump administration. Following Commissioner Mark Meador’s keynote earlier in the conference, we also had the opportunity to hear from Christopher Mufarrige, the Director of the Bureau of Consumer Protection. If you…

AD-ttorneys Law Blog

Can AI Identify Key Trends in Privacy Enforcement and Litigation Impacting Digital Advertising? I Put It to the Test.

By Aaron B. Goodman
August 4, 2025

As an attorney focused on technology transactions and counseling, I approach new technologies with both curiosity and caution. Like many lawyers, I tend to be skeptical until I fully understand how something works. But at this point, I’m convinced: AI is here to stay, and it’s already reshaping how work gets done across industries, including…

AD-ttorneys Law Blog

Supermodel, Werk! New York’s Fashion Workers Act Takes Effect

By Lauren Bass & Sarah J. La Voi
June 23, 2025

Brands and agencies, take note: On June 19, the New York State Fashion Workers Act (Act) – a law aimed at implementing workplace, wage, and hiring protections for individuals who provide modeling services in New York – went into effect.

Primarily, the Act is intended to protect models from potential exploitation by their management and…

AD-ttorneys Law Blog

COPPA Is Back in the Saddle: FTC Publishes Final Rule for Children’s Privacy

By Amy Ralph Mudge & Robyn
May 2, 2025

Just as we’re getting ready to pick out our cowboy boots and bolo ties for Beyoncé’s Cowboy Carter Tour, the Federal Trade Commission (FTC or Commission) published its long-awaited finalized amendments (Final Rule) to the Children’s Online Privacy Protection Act (COPPA) Rule. The rule’s last refresh came in 2012, back when “Call Me Maybe” by…

AD-ttorneys Law Blog

Consumer Brands Association CPG Legal Forum 2025

By Randal M. Shaheen
March 12, 2025

Recently Amy Mudge and I, along with Bethany Lukitsch and Julie Singer Brady, the co-leads of our class action group, attended and spoke at the Consumer Brand CPG Legal Forum. There were lots of great sessions and speakers, but I want to highlight the keynote address given by FTC Commissioner Melissa Holyoak, who, along with…

AD-ttorneys Law Blog

Use of AI in Marketing and Digital Media – 2025 Playbook

By Aaron B. Goodman, Chad A. Rutkowski & Kyle R. Gregory
January 27, 2025

Right now, we are all taking stock of the many important issues and challenges we saw crop up for clients last year, trying to predict what they will face in the coming year, and strategizing about how we can help. Without a doubt, one of the biggest issues we saw clients struggle with last year…

AD-ttorneys Law Blog

The Federal Trade Commission – The Week That Was

By Daniel Kaufman
January 23, 2025

Check your spam filters, as it is quite possible that they may have filtered out some Federal Trade Commission (FTC or the Commission) emails last week because of the literal deluge of emails spewing forth from the agency. The emails were actually legit – but the flood of activity in the last week of then…

AD-ttorneys Law Blog

In the Matter of ‘accessiBe’ – Can This Case Provide a Window into the Direction of Andrew Ferguson’s FTC?

By Noah J. Morris & Daniel Kaufman
January 22, 2025

On Jan. 3, the Federal Trade Commission (FTC) announced a settlement with software provider accessiBe. At first, accessiBe seems to be a simple, routine FTC case following the traditional formula: Advertising + False Promises = FTC Action. However, at second glance, accessiBe can provide a much-needed window into the direction of the next FTC administration.…

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