California has joined New York in regulating the use of AI-generated human performers in advertising. Gov. Gavin Newsom signed Senate Bill 1050, which requires advertisers to clearly and conspicuously disclose when an advertisement prominently features a “synthetic performer.”
The law applies broadly to audio, video, audiovisual, and digital advertisements disseminated through virtually any medium,…
As of June 9, 2026, New York requires certain advertisements that use artificial intelligence-generated human performers to include a disclosure informing consumers that the advertisement contains a synthetic performer.
What Counts as a Synthetic Performer?
Governor Hochul’s office described the measure as the “first-in-the-nation” law aimed at increasing transparency around the use of AI in…
What Is RSL Media and Why Does the Human Consent Standard Matter?
On May 12, 2026, RSL Media launched as a public benefit nonprofit co-founded by CEO Nikki Hexum, Cate Blanchett, Doug Leeds, and Eckart Walther. Its mission is to make human consent machine-readable and discoverable to AI systems through the Human Consent Standard, which…
Given the changes in the advertising world concerning media buying over the past decade, it is somewhat surprising to see that in a recent survey, nearly 40% of client-side marketers said they either have not updated their media buying agency contracts to address principal media, or do not know whether they did.
After its…
We’ve all had that moment when we see an ad on social media for a product we were just talking to a friend about. Cox Media Group wanted its customers to believe it was behind this eerily too common phenomenon, but the FTC said otherwise.
On May 21, the Federal Trade Commission (FTC) announced proposed…
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit.
Telemarketing and Texting
Telephone and text message marketing poses private litigation risks and…
Advertising agency agreements require careful balancing of legal risk, commercial realities, and long-term working relationships. In a recent webinar, Venable partner Barry M. Benjamin discussed how brands and agencies can structure agreements that support collaboration while addressing the unique issues that arise in creative services, media buying, influencer marketing, and promotions administration.
Whether you are…
On March 12, Venable’s Advertising and Marketing Group hosted its 12th Advertising Law Symposium in Washington, DC, bringing together in-house counsel, marketing executives, and industry professionals to examine the legal and regulatory landscape facing advertisers. The panels focused on a range of the latest topics in advertising law, including FTC enforcement priorities, pricing…
In a rare course correction, the Federal Trade Commission (FTC) has reopened and vacated its 2024 consent order against Rytr LLC, a generative AI-powered company. The unusual move reflects a significant strategic reset of how federal regulators will approach AI technology, especially when alleged harms are hypothetical rather than concrete.
In 2024, the FTC filed…
Chris Mufarrige, the director of the FTC’s Bureau of Consumer Protection, spoke last week at the National Advertising Division’s Annual Conference in Washington, providing further insight into how the FTC is thinking about key issues.
Mufarrige focused his remarks on privacy and AI. He said he views the basic principles for all consumer protection…
