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Lawyerist provides law practice advice on law firm marketing, practice management, legal technology, legal careers, and law school success.

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October 2019

Latest from Lawyerist

This week, Apple announced its plan to bring artificial intelligence capabilities to iPhones and other Apple devices. This means photos, text messages, Notes, and other content will be able to capitalize on certain AI functionality. Imagine removing the background of a photo on your phone with Apple Intelligence. Cool, right?

AI processing and Apple security,

Clients have more ways to find and communicate with attorneys than ever before. For attorneys, this represents an opportunity and a challenge. As an opportunity, it’s easier to directly target potential clients when they need your help. Compare the potential “right time, right place” effectiveness of a Google Local Services Ad versus an old-school yellow

If you have engaged a “law firm marketing agency,” you know that phrase can encompass everything from defining your firm vision and ideal client, to font and logos, to the technical mechanics of website building and ad buying. Maybe you’ve felt that the end goal—more prospects and, ultimately, more clients and more revenue, gets lost