On August 4, 2025, OpenAI published a blog post titled “What we’re optimizing ChatGPT for,” revealing something interesting. They appear to be applying lessons learned from two decades of social media evolution.
After nearly 3 years observing how people use ChatGPT, OpenAI noticed troubling patterns:
Artificial intelligence just took a major step forward. Before you let it take a step into your firm, let’s discuss.
Two of the most well-known AI platforms, ChatGPT and Perplexity, have launched something called AI, or agentic, browsers. Similar to AI agents that I have discussed here:
Let’s take a few minutes to step back and look at the broader picture to see where AI is headed. Artificial intelligence isn’t just logging into ChatGPT or other LLMs to prompt them so they can provide intelligent output that helps us do what we do more efficiently, creatively, or strategically.
AI is physically becoming
Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing Association annual conference in Washington, DC.
James, who is the CEO of Passle, delivered a compelling session titled “Harnessing
The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights.
Moderated by Tasneem Khokha, Co-Chair of the Legal Marketing Association Annual Conference and Managing Director of GrowthPlay, the panel featured three senior in-house leaders who shared exactly what
Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully by Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder and Co-Chair of this year’s Annual Conference Advisory Committee (ACAC), the session
Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing Association’s Annual Conference in Washington, DC.
I posted a shorter overview on LinkedIn, but what follows below is a more in-depth look at Heather’s full keynote.
One Unknown
I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to us because it is LMA’s 40th anniversary. The theme the board of directors and conference committee has chosen summarizes how the association
I recently had the privilege of attending the Women + AI Summit in Nashville, an event that brought together 150 to 200 incredibly smart and passionate individuals.
The common theme among us is that we are all committed to leading, teaching, supporting, and engaging in the critical conversations surrounding artificial intelligence.
Your Choice: Podcast or
As you might have guessed from the title of this blog post, the theme for this year’s conference is ALL IN. It makes perfect sense because, as the conference website says, “get ready to go ALL IN at the largest global meeting exclusively for the legal marketing and business profession at #LMA24 in beautiful San